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McLaren Showroom Vienna

McLaren Vienna

When car racing driver Bruce McLaren founded his own racing team in 1965, he made his surname a byword for racing, for speed, for automotive engineering and the legend of 12 Formula 1 world championship titles.

McLaren is also the only racing car constructor apart from Mercedes to produce road cars: Noble, impressively designed and individually configured unique pieces that make the heart of every automobile fan beat faster.

For the exclusive McLaren showroom in Vienna, we were entrusted with the implementation of individual furnishings, which, in contrast to the previous hand-picked locations worldwide, had to comply with McLaren’s very latest design guidelines for the first time.

Contrary to what one might expect, the showroom is not dominated by “papaya orange”, McLaren’s official color, but by understated, elegant black, grey and anthracite.

The furnishings, architecture and design interlock perfectly and, despite their exclusivity, serve the sole purpose of a showroom: not to steal the show from the true stars, such as the Artura MSO or 750S Spider, but to showcase them perfectly.